Portfolio & Professional Highlights
A deeper look at the work that shaped my approach to brand building.
Over the past decade, I’ve had the opportunity to collaborate with a range of brands and organizations—from emerging startups to established spirits companies—each one teaching me something new about creativity, connection, and growth. These highlights showcase the diversity of my experience and the kind of collaborative, results-driven marketing that inspires my work today.
Brand & Marketing Highlights
Launched The Long Drink in the Tri-State area, driving local awareness and distribution growth.
Collaborated on Bear Fight Whiskey’s first national campaign, “What’s Your Bear Fight?”, overseeing digital strategy and creative rollout.
Executed multiple new-to-world RTD innovations, managing everything from package design to digital integration and influencer programming.
Led national and regional partnerships for Skrewball Peanut Butter Whiskey, including collaborations with the Buffalo Bills, music festivals, and key influencers.
Partnered on numerous brand refreshes and tone-of-voice builds for spirits and CPG brands, ensuring consistency and impact across platforms.
Executed trade marketing programs combining digital campaigns, local partnerships, radio, and influencer activations to drive awareness and engagement.
Developed scalable marketing programs and toolkits for a portfolio of brands to increase local market presence and accessibility.
Leadership & Community Initiatives
Founded and managed a nonprofit initiative that hosted successful on-campus bone marrow drives, integrating social media and on-site activations to drive participation.
Designed cobranded merchandise for a pediatric cancer nonprofit to raise awareness and funds for research.
Marketed events and grand openings for a private gym, driving local visibility and community engagement.
Launched and led internship programs at two companies, overseeing strategy, development, and mentorship to support the next generation of marketers.
Before launching Coastline Marketing Group, I had the opportunity to work with startup and high-growth companies, managing national campaigns, new product launches, and brand refreshes that balanced creativity with measurable results. Those experiences shaped my belief that great marketing shouldn’t be reserved for the biggest budgets: it should be accessible, strategic, and deeply collaborative.
I started Coastline to bring that same level of expertise and passion to small businesses and emerging brands that deserve to stand out, scale, and tell their stories with confidence.
